Journalistic skills play a key role in PR, setting the scene for key skills such as spotting a newsworthy angle, creating fruitful working relationships with journalists, and making deadlines.

Journalists are accustomed to writing knowledgeably on a wide range of subjects, a useful attribute when working in the PR world providing services for sectors as diverse as manufacturing and entertainment.

The pieces here were published a variety of national broadsheet newspapers, and cover topics as disparate as travelling with a gun-toting chef in Idaho and charting the recovery of a rare starfish after the Sea Empress disgorged tons of oil onto the Pembrokeshire coast.